Apple is at it again.
Posted by: Craig in Computers, Technogreed, tags: Apple, GreeNYC, NYCSometimes I wonder if the people at Apple get it. Do they really get it.
It seems Apple, in it’s ultimate wisdom has decided to register a federal challenge to a trademark request by New York City - you know, the place know as the Big Apple. It seems that Apple Inc. thinks that the new logo for the Big Apple’s new GreeNYC campaign is simply too similar to Apple’s logo.
According to Apple, the logos are similar enough to “seriously injure the reputation which [Apple] has established for its goods and services.” So Apple is basically saying that consumers are not smart enough to see the difference between a chromed apple with a bite out of it and a stylized apple with a leaf. Maybe a different look at the logos:
I’m still not seeing it. Even with the different GreeNYC logo, I’m still not seeing it. I’ll hand it to Apple - they certainly put a lot of trust in their customers to make a fight out of something like this to ensure that no Apple customer - current or future - will ever walk up to a GreeNYC promotion believing they’ll be able to purchase the latest and greatest Macbook Air Micro Touch Pro. And yes ladies and gentlemen, that was sarcasm.
Source: Wired
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